The Nursery Store Discount Codes - January 2025

The Nursery Store (formerly Online4Baby) is your one-stop shop for all things baby and toddler. Stocked with top brands like Chicco, Ickle Bubba, Joie, Tommee Tippee and Disney (yes, even Bluey and Marvel!), The Nursery Store online has everything from pushchairs to nursery furniture. And, why pay full price when you can get up to 70% off? We know starting a family is expensive, but with The Nursery Store discount codes and sales, you’ll save big on all your parenting essentials. Boasting over 40,000 glowing Trustpilot reviews, why shop anywhere else?

Four steps to save at The Nursery Store 

1. Register for savings with every purchase

It all starts with a quick sign-up. When you register with The Nursery Store, you unlock a whole world of benefits designed to help you save. That includes:

• Information on upcoming sales and discount codes
• New product launches
• Free gift opportunities
• And more!

2. Browse the up to 70% off sale 

One of the easiest ways to save big is by checking out The Nursery Store’s sale section. With up to 70% off last-season or last stock products, you can find everything from high-end nursery furniture to adorable baby clothes at unbeatable prices. These deals sell out quickly, so be sure to check out The Nursery Store’s outlet and snap them up before they’re gone!

3. Utilise flexible payment options with Klarna, Clearpay or PayPal

The Nursery Store makes parenting more affordable with flexible payment options like Klarna, Clearpay and PayPal. Whether it’s a must-have purchase when you don’t quite have the budget or acting on a great deal before it’s gone, these interest-free services help you buy on your terms.

Choose between splitting up your payments into 3 easy instalments or buy now and pay later.

4. Apply a The Nursery Store promo code 

Don’t forget to check for new discount codes before you complete your order. Our verified and hand-tested The Nursery Store promo codes help you save on everything from car seats and highchairs to toys and baby changing.

The Nursery Store claims to not have discount codes anymore, but this isn’t true. Even in 2024 they had codes for an extra 5% off select items. Keep your eyes open and should you find one, we have an FAQ on where to apply your code. Good luck!

Baby products from top brands for less

New Baby Checklist

Expecting a new baby can feel overwhelming (and expensive!) for first-time parents. With so many choices of brands and products, it’s hard to know where to start. To help make life that little bit easier, we’ve put together a ‘New Baby Checklist’ of nursery items you really need, so you can tick off the essentials, ready for your little one’s arrival. 

• Moses basket or bedside crib
• Bottle and steriliser (if formula feeding) 
• Pram or buggy 
• Car seat and ISOFIX base
• Baby sleeping bag and bedding
• Baby bath 
• Thermometer 
• Baby monitor (sound or video)
• Muslin squares 
• Changing mat

Once you’ve ticked off the essentials, you can look at ‘nice to have’ baby accessories. These include bouncers, baby swings, nursing chairs and feeding pillows. They’ll help calm your baby and soothe them to sleep when you think you’ve tried everything. Similarly, a nursing chair will rock to calm your baby and is comfortable while you’re feeding.

What’s even more convenient, is you can order all of the above from The Nursery Store at amazingly low prices.

Nursery essentials

Whether you are looking to build an Instagram-worthy nursery or just stock up on the basics, you can find everything you need in the The Nursery Store nursery furniture section. Don’t forget we have discount codes that will help you save at least 5% on your entire order with upwards of 40% off select furniture.

The first thing you will want to purchase is the essentials. We recommend viewing the selection of The Nursery Store’s Moses baskets, which are extremely popular. Alternatively, a bedside crib or sleigh cot may be better suited to your needs. The Chicco Next2Me bedside crib comes with great reviews, has a rocking function and is available for under £200. When it comes to sleigh cots, check out the Little Acorns sleigh cot. They are now on sale at The Nursery Store with hundreds off!

Bear in mind that Moses baskets often come with padded quilts, however, a bedside crib or sleigh cot will require a mattress. Luckily, mattresses start from just £20 at The Nursery Store.

Must-have travel systems

Investing in a quality travel system is essential for any parent - after all, they go everywhere with you! Check out the The Nursery Store pram and buggy collection, which features 3- and 4-wheel travel systems, mountain buggy duets, double prams and more.

Trending stroller brands this year include the Ickle Bubba, Graco and Hauck. Ickle Bubba is a luxury brand, but at The Nursery Store you do not have to break the bank. Shop the entry-level Ickle Bubba Moon for under £300 or opt for more premium models like the V3, V4 and Aston Rose. The Graco evo travel system is a great low-cost option, while the Hauck Runner is perfect for active parents. Don’t forget to use an The Nursery Store voucher code to save huge amounts on your purchase.

One item that is often overlooked is travel cots. Have an easily transportable cot to bring with you on holidays, when visiting friends or for other activities. At The Nursery Store, you can get Hauck travel cots for as low as £40. 

Baby-proofing your home

Safety is everything and The Nursery Store understands that. We recommend essential baby and toddler safety products available at The Nursery Store like a baby monitor, car seat, baby gate and stair gates.

The Vtech Owl Babyphone is highly rated and has a cute owl design to compliment your nursery. When it comes to car seats, Cosatto and Cybex car seats are a classic choice. These car seats have Isofix base attachments, great safety scores and are reasonably priced. People wanting to splurge will love the Doona car seat. Even better, take advantage of The Nursery Store bundle offers and get the Doona set with a car seat, stroller and more.